Dr James Green
Social psychology gives fundamental insights into decision-making about medicines, including adherence, preventive health behaviours, and communication between healthcare professionals and patients.
Much of my research has a strong quantitative focus, and I have a particular strength in multivariate analysis. However, I strongly believe that much of the insight into what we should be measuring (counting) is derived from qualitative work; hence I sometimes use qualitative methods.
Current projects I am working on are
- Examining the extent to which perceived risks and benefits of different products influence choices of conventional and complementary medicines.
- Quality of care provided by community pharmacists to different population groups.
- Communication between pharmacists and general practitioners using Conversation Analysis, with Jim Ross (Dunedin School of Medicine, Department of General Practice).
- Considering the effectiveness of English language screening into health professional programs.
Methods I have expertise in include
- Multivariate research methods: multi-level modelling, regression, factor analysis/principal components analysis (PCA), multidimensional scaling (MDS), Partial Least Square (PLS).
- Implicit social cognition: in addition to using conventional survey and behaviour methods I also use the Implicit Association Test (IAT) in my work
P: +64 3 479 7325
- Dameh, M., Green, J., & Norris, P. (2010). Over-the-counter Sales of Antibiotics from Community Pharmacies in Abu Dhabi. Pharmacy World & Science, 32, 643-650.
- Baker, J.F., Devitt, B.M., Kiely, P.D., Green, J., Mulhall, K.J., Synott, K.A., & Poynton, A.R. (2010). Prevalence of Internet use amongst elective spinal surgery outpatient population. European Spine Journal, 19, 1776-9.
- Green, J. A. (2008). Partying on? Life after BZP-based party pills. New Zealand Medical Journal, 121(1283). Retrieved from http://www.nzma.org.nz/journal/121-1283/3289/
- Halberstadt, J., & Green, J. (2008). Carryover effects of analytic thought on preference quality. Journal of Experimental Social Psychology, 44, 1199-1203. doi: 10.1016/j.jesp.2008.03.008
- Capstick, S., Green, J. A., & Beresford, R. (2007). Choosing a course of study and career in pharmacy: Student attitudes and intentions across three years at a New Zealand School of Pharmacy. Pharmacy Education, 7(4), 359-373.